An on-demand course to help you clarify what you do, communicate the value you add, and create "Infinite ROI" for both you and your clients

Core Concept | An organization’s purpose & profit engine should be aligned— especially if you’re the leader.

Explanation

Your personal profit engine and “who you are” might very well be aligned— especially if you’re called. In our culture, we readily believe that pastors and preachers can serve God’s plans and purposes during our lifetime, but we forget that painters, plumbers, principals, and even politicians can be just as called. 

In fact, we need more workers in every sphere living out their sacred calling.

Let’s take it one step farther. If you're the leader of the organization, that entity likely has a call upon it as well— one that’s congruent with your own.

What this step on our path achieves

When we live from our call, we tap into the presence and power of “Christ in us” (see Colossians 1:27). Moreover, he is able to do “exceedingly abundantly above all we can “ask, think, or imagine” because of that power at work in us (Ephesians 3:20).

This, then, practically enables us to scale towards an “infinite ROI,” one that not only multiplies our investment of money, but also our stewardship of time and focus. 

And, it means that the customers we serve will receive an “infinite ROI” as a result of our business exchange. 

Where this messaging goes

About us page

Bio

Core Concept | Your story— the struggle you endured and the solution you found— can become the roadmap for others’ success.

Explanation

Most things in life— including business— involve relationship. People want to know who you are.

The problem is that, well, most of us lead with the “greatest hits” version of ourselves— on our website, throughout our marketing, and even in the bio for our books.

The truth…

… is that people don’t care about our highlight reel. They want to know that we’re real— and that we can relate.

It’s also easy to forget why we stepped into our career in the first place. After awhile, it’s easy to simply “do what we’ve always done” and forget the story of why we chose— or stumbled— into this. 

What this step on our path achieves

Connection. You’ll learn more about yourself in this step on our path. And, you’ll find yourself better about to connect not only to who you are and the path God has you on but also with the prospects who come your way.

Where this messaging goes

About us page

Bio

Core Concept | Money is an exchange of one item of value for another. In business, it’s an exchange of the potential you deliver. The more clear the value proposition is, the greater the profits will likely be.

Explanation

Branding is “what people think about” when they think about you. It’s your look and feel…

Knowing what you actually do— the product or service you deliver— is an essential aspect of business. The problem is that we often don’t know how to articulate what we do in terms that our customers understand, and— as a result— we leave revenue on the table.

What this step on our path achieves

You must present your product in terms of the problem you solve and/or the potential you lead people towards. Everything purchased is acquired as some tangible tango between the problem-solution equation. 

This is true even if you sell information. 

Over the next few pages you’ll learn how to best describe your product / offer.

Where this messaging goes

Website 

Sales page and product description 

Brochures

Email (informational broadcasts, as opposed to sales sequences)

Social media

Core Concept | You must not only tell people what do you (branding), but you must also show them— clearly— how they can engage with your services (marketing). Both of these are necessary.

Explanation

Branding and marketing are both important aspects of business. In this module we talk about the difference between the two.

In short, branding is “what people think about” when they think about you. It’s how well they know your product and/or offer. It’s essential to brand yourself by design— not default. And, you must communicate that brand to both your staff and your prospects. The better your team can articulate what you do, the more readily you’ll be able to delegate with greater success.

What this step on our path achieves

After this step is complete, you will know how to do marketing. Marketing occurs when people know how and where to do a transaction— and on what terms.

We cannot assume people will understand our product (branding) nor can we assume they will intuitively know ho to engage our services (marketing). 

This fourth step on our path is the bridge from branding to marketing. 

You’ll notice there’s a small “dip” in our arrow— see the cover or page 5. If you’ll nail down this fourth step, you’ll find yourself able to move beyond the plateau— and even the drop— and set yourself up to scale… to 10X and beyond!

Where this messaging goes

About us page

Bio

Core Concept | Clarify your marketing message so that working with you (or not working with you) is the obvious next step.

Explanation

If we’re struggling to sell a product or service that we know is beneficial to people, it’s most often not a “money issue” but a marketing issue. That is, rather than dropping our price or running a “flash sale,” we should evaluate our marketing message.

It is clear, or are we trying to be cute or clever? 

Do people know what they receive in exchange for their money? 

Have we answered their questions— even those they haven’t asked? 

What this step on our path achieves

We’ve already learned to describe our product or service (step 3, branding). Now, we need to tell people who to do business with us.

Once you’ve dialed in your communication on this step, you’ll have the exact language you need for sales sequences, sales page, and more.

Where this messaging goes

Offers 

Your checkout cart (especially if you do online transactions)

Email sales sequences (as opposed to informational broadcasts)

Sales page

Core Concept | Show your clients and customers the ideal roadmap, clear next steps they can take to not only do business with you but also continue making progress.

Explanation

In the same way you can’t assume prospects will understand your product(s), you can’t take it for granted that they will know the logical next best steps for them, either. This step helps you and them by highlighting their ideal “flow” over time.

Now, you don’t need to highlight everything you do, but you do need to show them a clear path forward. Ideally, break this into 3-step process.

What this step on our path achieves

You’ll increase the lifecycle of each of your clients— and their value to your business as well as your value to them— by mapping your “content ecosystem.” 

As well, you’ll readily identify how much time and focus to offer each client at each step of their journey.

Where this messaging goes

Sales page

Checkout

Brochures + other informational pieces

Core Concept | Use a proven process to grow your contact list and communicate with them regularly.

Explanation

You must maintain connection— by intention— with people in your database. In fact, one of the most overlooked (and most valuable!) assets organizations have is their contact list. So, plan to grow it and continue communicating via email at least once a week.

By interacting with your prospects when you’re not selling them something you build trust (especially when each interaction adds value), you maintain “top mind awareness,” you build your brand (what you do and what people think + feel about you), and you increase the likelihood they’ll respond to your marketing (requests for purchase).

Rather than driving people from your website to social media, you should view your website as your “online home.” Use social media to invite people to your home, and then encourage them to return with email— and other social media posts. 

Never send them from your website to social media, that is, from property you “own” to space you “borrow.”

In addition, get comfortable with collecting opt-ins and sending email.

What this step on our path achieves

This step builds your brand, grows your online audience, and continues nurturing your contact list.

Where this messaging goes

Social media

Email

Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

Both.

We have two options for you.

1️⃣ Infinite ROI (course only) is an on-demand course. You can watch the modules at your own pace, as well as watch and re-watch them as many times as you’d like.

2️⃣ Infinite ROI Mastermind includes the course content AND: 

• One live content call per month for 7 months (during which we'll discuss one component of the framework), and
• One live coaching call per month for 7 months (during which we'll review and apply what we've learned).

The replay for both is always provided. 

The Mastermind opens a few times a year. This link is for the course. And, we always provide a discount on the mastermind for whatever you have paid towards the course.

Login to this website from all of your devices, using the email address you use to register (you can always change it), as well as your website password (just like Netflix, Hulu, or another streaming service).

This means you can watch from any / all of the following—

👨‍💻 your computer

📱 your smartphone

📱 your tablet

📺 your smart TV

And...

🎧 📻 any listening device

Since we're offering audio access, too, you can also learn on-the-go (while you're driving, doing the chores, exercising, whatever)!

Your access NEVER expires.

Pay once, and you can watch forever.

Yes. Infinite ROI comes with a no-questions-asked 30 day refund guarantee.

If you watch the materials and feel they’re not worth FAR MORE than what you paid and won’t help you—

📣 Clarify your call— and your purpose as an individual 

📣 Clearly see how your purpose and the mission of your organization align 

📣 Connect to a greater degree degree with your team, so your staff moves forward together

📣 Communicate succinctly with potential clients, so they understand what you do, the benefit(s) they receive from working with you, and take action and engage your services

— then simply request your money back.

You’ll receive instant access to all of the digital content…

And, your access never expires.

This course is for anyone who wants to-- 

📌 Clarify who you are, what you do, and how you do it

📢 Communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 Collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions 

This content will work for anyone in any industry-- because it "works" with the way people actually communicate and interact.