Here's a quick, easy way to use your book as a lead generator...

Provide readers with next steps in the book— in the front and the back.  After all, once they see your name on the front...

Fall 2022, just as I began sketching my notes to pull the Amplify book and course together, I attended an author workshop in Atlanta. Andy Bucher, who leads the editorial team at Four Rivers Media,...

The best books aren’t written. Rather, they go through a rather odd process...

Let me explain.

You probably already have a message— an angle, story, purpose. If you didn’t, you...

A few years ago, after writing the book I referenced in chapter 2 of Amplify (about the essential oils), I sat down to read the audiobook. I’m not sure why it wasn’t a great experience,...

Fall 2021, I found myself in the John Hand Club in downtown Birmingham— about 20 floors up. I was running the digital footprint for a coaching organization, and we were prepping to launch the...

Many people see the book as the ultimate goal-- as the final achievement as a content creator. However, in the Amplify framework we teach the opposite. Rather than stopping at the book, start...