Here's a quick, easy way to use your book as a lead generator...
Provide readers with next steps in the book— in the front and the back. After all, once they see your name on the front cover, they p...
Fall 2022, just as I began sketching my notes to pull the Amplify book and course together, I attended an author workshop in Atlanta. Andy Bucher, who leads the editorial team at Four Rivers Media, hi...
The best books aren’t written. Rather, they go through a rather odd process...
Let me explain.
You probably already have a message— an angle, story, purpose. If you didn’t, you wouldn’t here. Don’t ...
A few years ago, after writing the book I referenced in chapter 2 of Amplify (about the essential oils), I sat down to read the audiobook. I’m not sure why it wasn’t a great experience, but it wasn’t....
Fall 2021, I found myself in the John Hand Club in downtown Birmingham— about 20 floors up. I was running the digital footprint for a coaching organization, and we were prepping to launch the CEO's up...
Many people see the book as the ultimate goal-- as the final achievement as a content creator. However, in the Amplify framework we teach the opposite. Rather than stopping at the book, start there.
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