Are they OUT of your funnel, ON your funnel, or IN your funnel? (Funnels, part 1 of 2)
A bunch of people building-out their message online talk about “the funnel.”
But what is it, really?
In this talk we break it down, highlighting THREE ways to classify people in your audience….
🎙️
💙 Some people are OUT of your funnel…. These are people who might actually watch, listen, or read your stuff, but you don’t yet have their contact info. As such, you have no way to communicate with them and invite them back to your website— or, more importantly for building your business, let them know when you have a sale!
This includes:
📻 Podcast = your podcast— particularly the show notes— can direct people to an opt-in or a low-ticket offer, but your podcast is NOT “your funnel.”
👨💻 Blog = your blog should do the same thing as your podcast— invite people to a “call to action,” that is a next best step. However, until they take action, they’re not yet in your funnel.
📱Social media = even though many content creators spend the majority of their time on social media, it’s not in your funnel. You can be shut down, kicked out, or eliminated from social media.
Your next step: Leverage the power of each of these to invite your audience to take a next best step, that is, a call to action, that captures their contact info (via a free opt-in or a low-ticket item.)
Again, always have a next best step, that is, a call to action.
💙 Some people are ON your funnel… These are people for whom you have contact info. But, they haven’t yet made a purchase.
This includes:
📬 Email list = Email is THE most powerful tool for communicating with your audience. However, until someone makes a purchase, they’re not “IN” your funnel. They’re just “ON” it.
💬 Text bot = The same is true with texting— a great tech advancement that enables you to communicate via SMS much like email. Though this tool is still in its infancy, it will be a great asset in years to come. We encourage you to begin developing it now.
Your next step: It’s easier to direct people who are ON your funnel to step IN your funnel that is to move people from OUT all the way to IN…
… many times these followers simply need a nudge, a push, to tip over from ON to IN. Make sure you’re communicating regularly (and directly) about your offers.
💙 Some people are IN your funnel…. These are people who have MADE A PURCHASE with you.
This includes:
💰Anyone who has given you money on your website
Note: if they made a purchase someone else— or somewhere else— even if they bought your item, they’re not yet “IN” your funnel. You can’t contact them. This is why many book launches encourage people to submit their receipt number to a webpage in order to unlock bonus content. The authors realize that unless they drive that person to their website, effectively creating a free post-purchase opt-in, then they can’t continue moving them deeper in the funnel, which is the next step.
Your next step: Continue serving these people at a higher level. Ideally, they’ll move deeper in your funnel.
Note: we talk more about IN your funnel in the next episode.
🌪️🌪️🌪️
What does it matter to know all of this?
Well, it gives you an accurate picture of where people actually ARE, and it shows you your next step… where you need to lead them.
👇Sometimes, you need to move people DEEPER in the funnel
👉 Other times, you need to move them to a DIFFERENT funnel altogether
🎙️
What does the “IN” of your funnel look like?
In the next episode we’ll discuss that…
+++
📣 Important links:
How to grow your online audience = https://www.amplifyonline.info/summary
Join Amplify Pro! = https://www.amplifyonline.info/pro
What the funnel looks like, blog post = https://www.amplifyonline.info/blog/funnel
Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools
Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af
