How to architect your ecosystem (Funnels, part 2 of 2)
Building on the concepts we explored in the previous episode— about categorizing your audience as either OUT, ON, or IN your funnel— we take a closer look at what happens inside the funnel.
Remember, your funnel is shaped like an upside down cone— or a tornado. The lower ticket items are at the top, and the higher ticket items are at the bottom.
Though you may have MULTIPLE layers of offers scattered up and down the funnel, in this talk we break it into three segments for the sake of clarity and ease…
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✅ At the top of the funnel…
MORE people, who pay LESS money per transaction, have LESS access to you.
Here, you’ll find books, eBooks, audio downloads, and even some mini-courses.
✅ In the middle of the funnel…
LESS / FEWER people, who pay MORE money per transaction, have SOME access to you.
This is the place you’ll find courses, most group coaching / membership options (though some might be considered closer to the top of the funnel, depending on the price point), and many live events. (Again, some could priced more, moving them lower as you segment your funnel even more.)
✅ At the bottom of the funnel….
The FEWEST people, who pay the MOST money, have “ALL” access you.
This is where you find 1:1 coaching opportunities, as well as some Masterminds and other items you may develop….
This is all more art than science— even if there are a few solid principles in play.
Here’s what architecting your funnel achieves…
🌪️ It helps you know what to charge people.
🌪️ It helps you know the amount of access you need to provide at each level— so you can serve everyone appropriately.
🌪️ It helps you create “next steps” for the people you serve…
By the way, I thought about placing potential price points on each of these areas, but several factors radically affect your pricing strategy. For instance…
💰 You can (in general) charge MORE for items that help people generate money (i.e., I can charge more for Amplify than I can for my book that helps people find their purpose— even though, arguably, discovering the reason you’re on this planet is more valuable).
💰 You can (in general) charge more when you’re selling to a business than when you’re selling to individuals. The business can write it off as an expense; the person has to take it from discretionary income.
(We teach more about this in the launch training in the Amplify course— see the modules on The Media.)
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📣 Important links:
How to grow your online audience = https://www.amplifyonline.info/summary
Join Amplify Pro! = https://www.amplifyonline.info/pro
What the funnel looks like, blog post = https://www.amplifyonline.info/blog/funnel
Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools
Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af
