Why you need a book launch team + what do do when you get one (Book Launch Timeline 3 of 3)
One of the most important, overlooked aspects of the launch = your launch team…
Not only will it enable you to increase your reach, but the launch team will also help you refine your message.
Notably, this works TWO ways, including what they do FOR YOU and what you do FOR THEM.
Here’s what your request of the team—
⭐️ #1 = Reacting to each of your posts during the pre-launch and launch week.
If people comment on some and re-share some, that’s a massive help.
⭐️ #2 = Buying the book the week of the launch (we’ll give you a copy of the book BEFORE-hand if you don’t already have one).
Note: we’ll set the price on Kindle, so can do this for as low as $.99, even, during the launch week. This allows them to have a “verified” Amazon review...
⭐️ #3 = Leave a review on Amazon, which you can collect and add to our webpage, in our emails, on social media, etc...
(As well, this causes Amazon to show the book to others— based on the reviews and ratings.)
⭐️ #4 = Post an “I bought the book” type of post... the day your book goes live!
⭐️ #5 = Attend the launch team Zooms, leading up to the big push (once a week, the 5 weeks before we launch, for 15 minutes each).
A few things you need to do for your team...
⭐️#1 = Free access to the digital version of your book— immediately.
⭐️#2 = Provide them with other bonus resources they can use.
⭐️#3 = Clear instructions as to what they're committing to (see above).
⭐️#4 = Access to your marketing team (and to you, even) to answer questions and be available to serve them
⭐️#5 = Excellence— Start and stop meetings on time, give good copy they cut and paste to share, graphics, etc.
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Download the worksheet linked below.
Then, enter your dates, building backwards from the week you want to go live.
Finally, calendar your assignments ASAP— and only work on the things you’ve calendared as they come up.
You can do this with little-to-no-stress by working well ahead of the big day.
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Links for this talk
Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT
Access the BIG Amplify book referenced = https://www.amplifyonline.info/BIG
The “Making & Marketing Your Book” on-demand course = www.AmplifyOnline.info/MMB
Join Amplify Pro = https://www.amplifyonline.info/pro
Let’s talk = https://www.amplifyonline.info/talk
The writer’s framework = https://www.amplifyonline.info/WSCCC
Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub
