4 reasons self-publishing may be your best bet

In this episode we continue our discussion on making & marketing your own book. In the previous talk we discussed myths & misconceptions about self-publishing.

Let’s go further.

First there are five realities you need to know about traditional publishing.

✅ Your publisher will get you some PR, placement in stores, etc., but...

✅ You still have to market your own book.

✅ You might or might not get an advance... which will need to be paid back AND there may be other expenses you incur.

✅ Yes, you may need to hire help.

✅ You probably WILL NOT own the rights or IP / intellectual property.

Second, the reason for all of this… the industry has changed (making NOW one of the best times— and easiest periods in history— to get your message to the masses).

Consider…

📙 The top 5 publishers now account for less than 20% of the best- selling eBooks.

📙Less than 1/2 of author earnings come from traditional publishers.

📙The average authors sells less than 100 books, while the top 1% of authors make most of the $$$ in traditional publishing.

📙Long-term the money is in self- publishing, whereby you can earn more (re: $.50/book vs. $6/book).

Third, there are solid reasons for this. Specifically, four major changes have caused this…

🚛 Distribution has changed— the only way to sell a book in the past was through a bookstore. That’s no longer the case. 70% of sales now occur online.

💵 Royalties have adjusted… and the game changes when you sell 1,000 copies— if you market it correctly and do upsells.

💵 The cost to publish has dropped. The traditional outlets will cover all of your financial costs on the front end, but the total “cost” of this might be greater…

⏰ Time. Self-publishing wins, every-time, at “speed to market.”

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Some examples of self-published books:

Process Over Permission = www.AmplifyOnline.info/process

LifeLift = www.Jenkins.tv/free

Soul Wholeness = https://www.jenkins.tv/FSW

Stronger = https://www.jenkins.tv/stronger

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Links for this talk

Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT

Access the BIG Amplify book referenced = https://www.amplifyonline.info/BIG

The “Making & Marketing Your Book” on-demand course = www.AmplifyOnline.info/MMB