The message > the medium | Lessons learned 11

Comparison CAN BE the “thief of joy,” but it can ALSO show you what’s possible. Sometimes we see in others something we can replicate for ourselves.

A few years ago I met the Oola Guys, Dave & Troy. Some of their ideas— and conversations with them— helped me see what’s possible for myself.


After discussing that chance encounter, I outline a few other concepts related to multiplying & monetizing your message….

Things like these three—

✅ The message is more important than the medium

You can repurpose your core message into numerous formats, effectively creating a “product ladder.”
And, though we assume people follow it logically, in the order we create it, everyone has a different learning style and “comes in” at a different place.


✅ Why you need to create multiple entry points into your ecosystem

Generally…

Lower ticket items are “higher” in your funnel. MORE people purchase them (because the products are cheaper, and low-commitment offers), so they have LESS access to you.

Higher ticket items are “deeper” in your funnel. LESS people purchase them (because the products are more expensive, and require a somewhat higher-commitment), so they have MORE / GREATER access to you.

If we “turn the funnel” on its side, it looks more like a target, a bull’s eye. As people pay more they move “closer” to the core of what you offer. This is where you need to spend the majority of your time.


✅ Building trust with consistency over time such that purchasing from you is a logical next step

Consistency and time create trust. You want to develop a brand that is consistently contagious, such that people look forward to working with you.



The concepts taught in this talk are super-practical.

Remember, don’t get enamored by the different forms of media you can use. They’re all just tools— resources you can use to boost your message.

Links:

📔Claim your free Process over Permission book that walks you through lessons like these: www.AmplifyOnline.info/process 

✅ Need help writing your book? Go to www.AmplifyOnline.info/MMB 

🖥️ These lessons are included in part 1, the Mind-shifts, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af