How & when & why you need a content calendar first | Launching #1

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is, promoting) your products and program is one way to do this.

Here, we discuss two types of promotions— open and closed. And, we talk about why it might be better to go with the counter-intuitive approach of a “closed” launch.

We also discuss pricing strategies for group programs, why you shouldn’t drop the price (raise it instead), and why “free trials” are often the wrong way to go…

Ultimately, you must decide what works best for you, your business, and your clientele, but these are questions you must— at some point— consider.


Before you promote your products online, you need to create a content calendar…

It will have ALL of this in it.

Building a content calendar-- and planning weeks and even months in advance-- helps you unify your message across each of your communication streams.

It helps you earn more money.

Plus, it removes the guesswork of what to say on social media, knowing what to discuss on your podcasts and videos, what to email your subscribers, and when to do your online launches.

Furthermore, the calendar helps you distinguish between the pre-launch / pre-promotion phase, the launch phase, and post-launch / post-promo.


In this talk we discuss:

❌ Why you shouldn’t start your planning with social media

✅ What you SHOULD begin with

⭐️ Everything else that goes between

Links:

🖥️ The launch lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚀 Download the 9-point launch checklist free at www.AmplifyOnline.info/checklist 

🗓️ Download your free content calendar and receive additional training at https://www.amplifyonline.info/365 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af