Don’t sell a seat on the plane, sell the destination | How to create your content framework #1 of 3

It’s super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live event…

… and then get the messaging wrong.

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Many times we get SO enamored with what we’ve created that we begin describing THE PRODUCT rather than defining the destination and detailing the problems we help people overcome.

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I’ve done it. You’ve probably done it, too.

It’s only natural.

After all, we stress over the fonts and colors and background music and posters and promotions and all the other pieces…

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But people don’t buy the product JUST BECAUSE they want the product. They invest in it because of what it achieves.

They purchase the RESULT.

They buy the SOLUTION.

They give us their hard-earned cash for the OUTCOME.

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Here’s an analogy.

No one searches Expedia or Priceline or their fav travel hotline for a nice chair on a solid airplane. Rather, they search for a destination…

The seat (read: the product on the plane) is merely the means.

And your book, course, whatever…

… is also the means (read: the seat on the plane) to take them where they want to be.

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That’s the subject of this talk.

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info 

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af