Nowadays, there's so much noise.

But, here lies your greatest asset...

If you can articulate a clear message-- a string of words that tells people what you do and how to do business with you-- the right ones will take action.

This means you need to understand two things: 

⚛️ Branding = creating a clear identity of who you are and what you help others achieve

💰Marketing = showing them how to give you money and do business with you

Meet your trainer

Andy Jenkins, Creator | The Amplify Framework 

Few people know how to curate ideas, craft a message, and then create multiple forms of media from the content like Andy. 

An author of 2 dozen books, he's spoken from the stage for 20+ years to groups of all sizes, led online membership programs, and created 50+ online courses.

He knows books, websites, social media, email marketing, and all the other pieces.

He's worked in nonprofit organization as an employee and a consultant,  he's lead a network marketing team of 8,000+, and he's worked "from home" for over a decade. 

We created the business framework (Infinite ROI) to equip + empower you to serve others at a higher level while ALSO growing your revenue

Plus, you'll reap a return in multiple, endless directions-- it's all in the training.

1 | Start with the potential you lead people to.

You're not selling a product; you're selling potential. People are buying the RESULTS of what your product achieves.

Begin by clearly articulating where you take people, that is, the POTENTIAL accessed by working with you.

2 | Highlight the problem areas and pain points that hinder people from making progress.

The solution may be obvious to you, but if it was a simple as it seems... everyone would be doing it.

Clearly define-- 

❌ the obstacles that keep people from moving forward

❌ the mindsets that keep them stuck 

❌ the growing gap and escalating costs of inaction

Step 3 | Remember, you have good news!

You have a path that takes people forward and helps them navigate from where they are to where they're designed to be.

No matter how "complex" or "simple" you think your solution is, you need to OUTLINE it in just a few steps.

(And that path needs to ACTUALLY work for the qualified user who follows your lead and takes the steps.)

Step 4 | Break it down into small steps.

Most life-changing things don't happen overnight. If you're selling a long-term solution that requires an ongoing investment of time, energy, or capital from your client, they need to see clearly mapped progress points.

These milestones-- 

 📌Are objective (not subjective), so people clearly know when they've hit them-- and when they haven't

 📌Show movement AND momentum 

 📌Validate that your path works

More about your path...

Every industry can articulate  the core offer in terms of a roadmap-- with clear instructions as to what clients need to do in order to make progress.

(We often call the path a "framework.")

Yet each roadmap has a few "must haves."

🏁 Potential = the clear destination to which you take them 

📌 Progress points = objective milestones along the route

💙 Subjective experience = everyone comes to the table with a different past, unique skills, and movs at their own pace-- even if the path remains clearly objective