How to get paid for what you know

That's me in the middle-- with my friends Dave (left) and Troy (right). They wrote a book and published it.

When I heard them speak, I figured, "If they did it, I can probably figure this out, too!"

I self-published my book (the one they're "fighting" over) and-- at Dave's suggestion-- began looking into the world of online marketing...

Now that I had the ideas in print I had to make sure people could buy those ideas.

I had "what I know" in print, but how do you get "paid" for what you know?!

I learned-- the hard way (i.e., by experience and LOTS of trial and error), that self-publishing-- whether it's a book, a course, a coaching program, your own event, or anything else-- means two things: 

1️⃣ The good news = you own the content, so you can continue developing it into courses, live workshops, and coaching programs (i.e., pictured here).

2️⃣ The bad news = you've got to promote your products and programs-- no one else will do it for you.

To earn an income AND make an impact, you've got to make sure people know how to purchase your products and programs. 

That's me, again... on stage.

"The Advance," a semi-annual event that I co-created for men, gave me a great opportunity to learn about promoting books, courses, and content. 

And, since we taught the same core info at each event, I learned a lot about "dialing it in" and "getting it right" over a ten-event run.

Doing the same thing over and over helped me refine the "How to Get Paid for What You Know" process.

(And, I learned the process can work for books, courses, coaching, events, groups, memberships, speaking, and more.)

I also learned how to re-purpose content. 

Most teachers and trainers don't need MORE information. They simply need to use-- and re-use-- what they already have, transforming it into different formats so their audience can access it wherever they are on their journey. 

(This next pic = me turning a workbook into an online course-- which eventually became a live event and more!)

Once you learn how to repurpose your content, you can sell it in multiple forms to numerous audiences at different price points.

This, of course, is the "short version" of a decade-long story. 

As others saw me building our platform and sharing our message online, they began asking us to help them. 

After serving a few clients, my wife (Beth, pictured here) suggested,

"You need to write all of these processes down-- and teach other people how they can do this themselves. It's all in your head, and it's not helping anyone..."

Or, to say it another way-- "You need to help other people get paid for what they know, too."

A few months later, I began writing another book-- one that contains all our systems and processes and answers to all the questions I asked myself and searched to answer while on my own journey of "getting paid for what I know."

The result was-- is-- my book Amplify.

After creating that book, we decided to craft a workbook from the content and create an on-demand, online course. 

We invited a few friends to join us for the filming, which happened in our house!

And, while helping numerous clients we continued refining the processes we use to "get paid for what we know." 

Now, our system is available for you!

📙 The 3-module course (9 total videos)

I'll walk you through the step-by-step process outlined above...

Each video, though capable of standing on its own, builds on the previous. So, we'll take out time and make sure you get it dialed in.

(Plus, with "forever" and "anywhere" access, you don't have to rush. You can pace yourself and review the content as often as you want.)

🎙️Instant access to the companion audio…

We’ll also provide you with immediate access (NOW!) to the audio. Load it on your smartphone and walk through the info while you're driving, doing the dishes, exercising, whatever... 

We want you to get paid for what you know. And, since we like to listen while we do other things, we thought this would be a great resource for you, too!

📝 Worksheets, templates, slides, and more!

No need to start from scratch. We'll hit the ground running. 

And, we'll do it together. 

We'll provide you with a copy of ALL of Andy's slides. It's a lot easier to take notes ON TOP of something (if you're a note-taker and pen & paper type-of-person, like Andy) than just staring at a blank page...

And, when it comes time to "getting paid for what you know," use our templates and simply DROP IN your content, your messaging, and your ideas...

No one needs to reinvent the wheel, and no one needs to reinvent "getting paid for what you know."