How to AMPLIFY your message— for 1st-time authors

As we round out the series we first time author Chris Massie, we tackle the issue of repurposing your content.

One of the mind-shifts in Amplify is that you need to view your book NOT as the pinnacle of your creation journey, but as the beginning.

As we teach in other places, here are 5 reasons you should begin with the book…

These are listed in reverse order we mention them in Amplify. But, there’s intention to doing in backwards here:…

⭐️ #5 = Low cost with high return

You don’t have to spend a chunk of cash to write a book. The greatest investment is your time.

⭐️ #4 = Multi-directional reach (go broader, deeper, and longer)

A book allows you to say far MORE than what you can say in a talk, it allows you to reach beyond the audience of people who don’t know you, etc.

⭐️ #3 = People like physical products— even in a digital age

Even though we’re in a digital (and increasingly mobile) age, people still like things— like books— they can hold in their hands.

⭐️ #2 = Books convey authority and expertise

Books open doors, then, that other things don’t open. People give you the benefit of the doubt— in the beginning— if you’ve written a book. There’s a certain status that accompanies them.

⭐️ #1 = The discipline of writing the book provides you with everything you need to amplify your message— in a systematic way.

This leads us to the subject of this talk, in which we outline “The Media” section of the Amplify framework…

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📣 Important links:

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

🎧 Listen to the podcast on this topic at https://www.amplifyonline.info/podcasts/amplify/episodes/2147892271 

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Links referenced in the talk—

👉 Chris’ book, The Clarity Question = https://amzn.to/3RagfKo 

📣 The mega-course Chris attended live— available on-demand = https://www.amplifyonline.info/course 

📗 Making & Marketing Your Book course = https://www.amplifyonline.info/MMB 

⚙️ Free “Process Over Permission” book = https://www.amplifyonline.info/process 

📱Free non-sales call / strategy session = https://www.amplifyonline.info/talk