The first online promo you do will be hard. But, it WILL get easier AND you’ll get better at it.

It helps, though, if you have a list of what you need— a checklist— to work from. There are nine thing...

Promoting your product or program is only half the job. After (and even during, if they buy), intentionally direct everyone who participated in some way.

First, onboard buyers (as well as offer ad...

During the pre-launch / pre-promo phase of your offer, warm up your list by sending related content (broadcasts) and tagging people.

(A CRM / email server like Kajabi can handle all of this. See the ...

Most online creators, book writers, coaches, and other people in the online space don’t “ramp up” or “warm up” to a new promotion. They just “throw it out there” and see who buys.

As a result, many l...

Before you promote your products online, you need to create a content calendar…

It will have ALL of this in it.

Building a content calendar-- and planning weeks and even months in advance-- helps ...

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is, promoting) your products and program is ...

Comparison CAN BE the “thief of joy,” but it can ALSO show you what’s possible. Sometimes we see in others something we can replicate for ourselves.

A few years ago I met the Oola Guys, Dave & Troy. ...

Years ago, a friend asked me to shoot some videos (about the compensation plan for a home-based business) for a smartphone app. I grabbed the book I wrote on the subject, carried it to the front porch...

For the next few minutes I want to talk about how to repurpose content in multiple ways to bolster your online presence, an easy strategy to share free pieces of the content to drive people back to pa...

All content isn’t equal (some messages matter more than others). For example, showing someone how to find & fulfill their purpose on this planet is more important— I think— than showing them what need...

We rarely go from “point A” to “point B.” Most of the time, we (all) travel something better.

Picking up where we left off on the previous talk…

… the first book opened doors to other books, resourc...

Though I had written and talked and done other things in the “communication space” for years, I hadn’t actually thought about monetizing it until just over a decade ago when I went on a business trip ...