This past summer our business helped a ministry move all of their digital assets onto a robust website where they could host a podcast, share weekly content, and provide replay access for students...

You need a framework. Regardless of the industry you’re in, you “sell” a transformation. You take people from where they are to where they want— and are designed— to...

Last year I consulted for a local ministry. They were prepping to launch a new small group curriculum, as well as level-up their online presence. 

“Our video guy is good,” a member...

"Time-blocking" is one of the strategies we teach in the Amplify framework. In fact, we've talked about it in this series.

Let's take it farther...

Let’s talk about how to develop your own...

In this short series on the blog we've been discussing the importance of working in time blocks. I've proposed that: 

you should create several time blocks throughout your week for different...

In the previous post I discussed the importance of working in time blocks-- massive chunks of time when you "get into it" and "stay in it" on the project.

Once you've blocked the time, you need to...

Here's the case for more discipline...

Discipline not only helps you get the work done, it also empowers you to complete the work faster. When I finally decided to write the Amplify...

Don’t send people away from your website! 

I see it happen all the time...

As soon as someone gets a visitor on their site, they say something like, "Hey, I'm glad you're...

Let’s talk about how to use email.  

First, there are two kinds of emails you need to understand— as it relates to marketing. 

#1 = Broadcasts are...

Here's a quick, easy way to use your book as a lead generator...

Provide readers with next steps in the book— in the front and the back.  After all, once they see your name on the front...

Fall 2022, just as I began sketching my notes to pull the Amplify book and course together, I attended an author workshop in Atlanta. Andy Bucher, who leads the editorial team at Four Rivers Media,...

When the subject of online marketing arises, people inevitably jump straight to the topic of social media…

“How do I get more followers?” they ask.

Or, “Which platforms are...