A few years ago I stumbled across the following graphic, highlighting the reality that trust is built by consistency and time. The more consistent we are over the long haul, the greater level...
When I began blogging over a decade ago, I dropped all my ideas on a Typepad. The URL wasn’t pretty; I posted my thoughts at typepad.com/blog/AndrewEJenkins or something convoluted like that....
The best books aren’t written. Rather, they go through a rather odd process...
Let me explain.
You probably already have a message— an angle, story, purpose. If you didn’t, you...
Notice the graphic below and then we'll talk about what happens..
#1 = The lead magnet is presented
First, People are presented with the opt-in.
They can take it or move on. This, in effect,...
Branding, marketing, and advertising are important parts of building your ecosystem...
Branding = what people think about when they think about you
Branding denotes the look and feel of your...
A few years ago, after writing the book I referenced in chapter 2 of Amplify (about the essential oils), I sat down to read the audiobook. I’m not sure why it wasn’t a great experience,...
Your brand includes all of the pieces of all of your funnels. Some thought leaders refer to this as an ecosystem, as a real life ecosystem is comprised of interacting organisms in the same physical...
Fall 2021, I found myself in the John Hand Club in downtown Birmingham— about 20 floors up. I was running the digital footprint for a coaching organization, and we were prepping to launch the...
My quick, unscientific survey (read: my experience flipping through my phone and clicking around the Internet) suggests three main types of sites exist today. Sites either sit, they sell, or they...
Throughout the Amplify framework we say it like this: “Build where you own the property, not where you’re renting the property.”
(Will go into more detail in chapter 12 when we...
Here’s why it’s important to use an opt-in feature on your website... 3 reasons.
#1 = Collect their contact info & you can invite them back
First, you won’t have to...
Many people see the book as the ultimate goal-- as the final achievement as a content creator. However, in the Amplify framework we teach the opposite. Rather than stopping at the book, start...
