Serve people long-term by having clearly defined next best steps
Most content creators and communicators think only in terms of finding new leads— first time customers. That’s a valid source of business, and we should find pathways for people to come in closer and learn about how we can serve them at a higher with our ideas…
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But, it’s important to provide people clear next steps to continue moving forward. That is, don’t overlooking EXISTING customers.
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If you have a strategy to lead people “all the way” through your ecosystem, many of them will take the journey with you.
An industry stat suggests 10% of your current clients will pay you 10X what they currently pay if you show them the value.
Furthermore, it’s often easier to convert existing clients— and keep them— than it is to find new clients.
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Notes & next steps
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