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How to Launch / 3 counter-intuitive tactics

launching + online promotion Jun 17, 2024

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is, promoting) your products and program is one way to do this.

Here, we discuss two types of promotions— open and closed. And, we talk about why it might be better to go with the counter-intuitive approach of a “closed” launch.

We also discuss pricing strategies for group programs, why you shouldn’t drop the price (raise it instead), and why “free trials” are often the wrong way to go…

Ultimately, you must decide what works best for you, your business, and your clientele, but these are questions you must— at some point— consider.


Links:

🖥️ The launch lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG

🚀 Download the 9-point launch checklist free at www.AmplifyOnline.info/checklist

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af