The fortune is (still) in the follow-up

Promoting your product or program is only half the job. After (and even during, if they buy), intentionally direct everyone who participated in some way.

First, onboard buyers (as well as offer additional opportunities to purchase)…

… through a welcome sequence.

Affirm their purchase and belief in you, as well as outline what to expect.

Second, don’t forget about non-buyers.

If you ran a pre-launch / pre-promo sequence as we teach in the Amplify course, these non-buyers have been accessing free content related to the subject of your launch. In other words, they ARE interested in the product or program— but didn’t take action.

There are numerous reasons people don’t buy (we have training in Amplify Pro! that outlines the common reasons).

Bring non-buyers in closer, and prep them for the next launch. Consider inviting them, later, to a private launches.

Remember, maintaining a good tagging system in your CRM can double your ability to market…

… as it creates a “waitlist” and “private launch” opportunity for you.

Here’s how it all fits together…

Links:

🖥️ The launch lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG

🚀 Learn more about online promos— and how to do it— at this free resource: www.AmplifyOnline.info/launch

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af