The Stairs = how to repurpose & recycle your content

In Part 2 of the Amplify course, I refer to this graphic— and parts of it— repeatedly.

Here's why it's important: 

I want you to see that everything from the notes you’ve written (#1) to the talks you give (#5) to the book you release (#7) to the coaching do (#9) and anything and everything else you build all flow together. 

Some background

Here’s where the image originated. When I began pulling my notes together for the Amplify book— to teach you how to amplify your message— I thought, “People ask me all the time how to write a book…”  

I asked myself, “What actually is the easiest way to write a book?”

I plotted how I would do it.  Then I mapped how I actually do it. I sketched a few notes on paper— in a small journal / planner I carry around. 

I decided that the easiest way to write a book (#7) would be to first talk my way through the content— and refine it informally— on a podcast (#6). And that would be easier if I had an outline for the talks (#5), which would be easier if I had a workbook of sorts (#4, even if it wasn’t published). And that would be easier if I had a few social media posts (#2) and notes (#1) about the topic of the book.

I worked my way backwards and created that stairwell. That question— the one I asked myself— is the origin of that “stairs” graphic. 

It works other ways, too

Experience has taught me, as well, that if I have book in hand, I can continue building it into anything else I desire. I can bolster it into a course (#8), balloon it into a coaching program (#9), build-out a membership program (#10), or even offer high-level consulting (#11).  

That’s what I’ve done with this book. I wrote the notes— as outlined in chapter 1 of the Amplify book— and began moving up and down the stairwell. It all fits together. 

You do you

I get it.

You might work in a different order.

The most important observation here is not "which order do you personally attack this" but-- rather-- seeing that you actually CAN transform your content from one form of media to another. Moreover, with the proper templates in hand, it's fairly easy to do so.