Let’s talk about how to use email.  

First, there are two kinds of emails you need to understand— as it relates to marketing. 

#1 = Broadcasts are “one-offs.”  

You generally write the message, ...

When the subject of online marketing arises, people inevitably jump straight to the topic of social media…

“How do I get more followers?” they ask.

Or, “Which platforms are the best ones to use?”

E...

Notice the graphic below and then we'll talk about what happens..

#1 = The lead magnet is presented 

First, People are presented with the opt-in.

They can take it or move on. This, in effect, is ...

Branding, marketing, and advertising are important parts of building your ecosystem...

Branding = what people think about when they think about you

Branding denotes the look and feel of your cont...

Here’s why it’s important to use an opt-in feature on your website... 3 reasons.

#1 = Collect their contact info & you can invite them back

First, you won’t have to wait for your subscribers to c...