No one renovates a rental (the case for building you digital home on your website, not social media)

It’s a bit odd that the “building online” conversation almost always shifts immediately to social media— to space you don’t own.

In this talk we outline four reasons you should build where you do own (your website) while ALSO leveraging the power of social media.

Here are the four points we hit:

🤷‍♂️ #1 = You don’t know where they’ll be sent next

When people leave your site and go to social media, they’re bombarded with additional messages. You might agree with the political, personal, or theological stance… or not. This is true whether you’ve shared a video, a text-based post, or a graphic. And, it’s true whether you’re in a regular newsfeed or a group.

🤷‍♂️ #2 = On social media… you are the commodity

The platforms are free, yet the owners are millionaires and billionaires.

How so?

Advertising.

The platforms collect masses of data and sell it to advertisers who pay for access TO YOU and to YOUR AUDIENCE.

🤷‍♂️ #3 = Temporary vs permanence

Every platform is temporary. That is, at some point they all go the way of MySpace and Periscope. And, though we don’t envision any of them disappearing at any point in the near future, you need to build on what you own— not something given to you to access for free.

🤷‍♂️ #4 = You can be shut down, hidden, etc.

Finally, even if the platforms stay, you can be pushed off. You can find yourself suspended temporarily (by “fact checkers”), or you can find yourself removed permanently.

Groups get shut down, profiles get hacked (and hidden), and the landscape changes.

🥁🥁🥁🥁

We’re not against social media. Not at all.

But, you do need to understand what it is and how it works as you begin building in the online space.

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📣 Important links:

Be the first to know when Beth launches the “book club” by registering at https://www.amplifyonline.info/bookclub 

How to grow your online audience = https://www.amplifyonline.info/summary 

Beth’s post = 7 ways social media platforms keep you on their platform =

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af