Repurposing the Content You’ve Already Created (w/ Paul Talley)

Recently, I sat at the mic on the kitchen table with my friend Paul Talley…

Paul and his wife, Suzi, joined us for the filming of the complete Amplify course. As we pushed through the material, Paul made a few interesting observations. Here’s one:

“We did this backwards!” he exclaimed. “We have a book, but we’ve been doing this high-level coaching. There’s so much more we can EASILY add to our ecosystem.”

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When you’re waiting for coaching clients, you’re dependent on big ticket sales. Those are great… when they come in.

And, whereas you don’t want to eliminate these from your funnel, you DO want to create easier on-ramps for people. That is, you want to serve them at multiple levels, effectively creating a path for them to receive as little— or as much— attention as they want without the “all or nothing approach.”

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During the film-shoot, Paul saw how he could easily transform his coaching into courses, his courses into books, and he could more readily “scale” his organization, thereby creating multiple streams of income…

… without having to “come up” with new material. Rather, he could repurpose EVERYTHING he already had.

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Remember, amplification isn’t about “creating more stuff.” Unless you want and need more stuff. Rather, application is about placing a megaphone on the content you already have— and continuing to develop it— so you can multiply & monetize your message.

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📣 Important links:

Paul & Suzi’s website for Living 180 Ministries = https://www.living180ministries.org

Host to repurpose your content / blog posts = https://www.amplifyonline.info/blog/amplification and https://www.amplifyonline.info/blog/stairs

Access the 11 Mind-shifts you need to make in order to amplify your message in the new economy at https://www.amplifyonline.info/11 

Join Amplify Pro! = https://www.amplifyonline.info/pro

What the funnel looks like, blog post = https://www.amplifyonline.info/blog/funnel

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af