How courses & coaching are alike & different (Courses & Coaching, 2 of 2)

Courses and coaching can work together…

In fact, as we say in this episode, they’re “like peanut butter and jelly.”

A course is comprised of three components:

⭐️ #1 = Information

That is, you share facts and figures and data with your client.

⭐️ #2 = Insight

This is where courses begin to distinguish themselves from mere “information sharing,” however. You add your unique voice— your flavor. Often, this comes from the wisdom of your experience as well as other sources from which you’ve gleaned your content.

⭐️ #3 = Application

The course should tell the viewer “what to do” in light of what they’re learning.

(Remember, we use a framework— see the previous episode— which takes people to a destination, along a proven path, with clear mile markers along the way.)

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Now, this is important…

Coaching actually BUILDS on these. That is, coaching differs in that it ADDS to the best features of courses, taking them further (or, to use language from a previous episode), it goes “deeper” in the funnel.

Coaching ADDS these three components:

⭐️ #4 = Context

The personal element of coaching— whether done in a group or individually— enables the coach to help the client apply their process in each unique circumstance. In the same way that living in South Dakota throughout 2020 was different than living in California, so also is each situation different…

The personal side of coaching enables the expert (you) to speak to these unique differences, helping your client make progress.

⭐️ #5 = Accountability

Coaching also adds the element of holding someone accountable for taking action. In fact, that’s why many people want a coach.

⭐️ #6 = Access

All of this depends on access— and interaction. In other words, you enter into a professional relationship with the client.

Note: this is why it’s important to understand where coaching fits in your ecosystem. Remember, as we discussed in episode 13, the deeper people go in your funnel, the more access they have to you.

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📣 Important links:

Access the 11 Mind-shifts you need to make in order to amplify your message in the new economy at https://www.amplifyonline.info/11 

Join Amplify Pro! = https://www.amplifyonline.info/pro 

What coaching and consulting looks like = https://www.amplifyonline.info/store 

Access to the tools we mention, including Kajabi = https://www.amplifyonline.info/tools 

Free 30 day trial on Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af