Potential = What you really “sell”— greater than a product or service (Infinite ROI 4 of 4)

Money is an exchange of one item of value for another. In business, it’s an exchange of the potential you deliver. The more clear the value proposition is, the greater the profits will likely be.

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That’s the “core concept” for point #3 on the Infinite ROI pathway.

Here’s why it matters…

Most of us aren’t clear about what we do. Sure, we know the PRODUCT or SERVICE we sell, but we don’t readily articulate it in terms of what that product or service actually achieves for people.

And that makes it hard for them to see the value.

And that makes it less likely they’ll take action and engage.

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In Infinite ROI we make a distinction between two words, branding and marketing.

Here’s the way we define the BRANDING—

Branding is “what people think about” when they think about you.

It’s your look and feel…

Knowing what you actually do— the product or service you deliver— is an essential aspect of business.

We want people to KNOW WHAT WE DO— meaning, the potential we lead them to (not just the product we promote or the service we sell).

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Again, our problem is that we often don’t know how to articulate what we do in terms that our customers understand, and— as a result— we leave revenue on the table.

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What this step on our path achieves…

You must present your product in terms of the problem you solve and/or the potential you lead people towards. Everything purchased is acquired as some tangible tango between the problem-solution equation.

This is true even if you sell information.

In this talk we break it down…

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Infinite ROI is a communication framework that helps you state your marketing / messaging in less messy ways…

📌 You clarify who you are, what you do, and how you do

📢 You communicate that clear message— internally (to align your team) and externally (so potential clients know what you do)

📈 You collect growing revenues, while also making a bigger— Infinite— impact and experiencing ROI in multiple directions

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Links for this talk =

Claim your free Infinite ROI worksheet(s) / templates on PDF at www.AmplifyOnline.info/IT 

See the ROI framework and on-demand course at www.AmplifyOnline.info/ROI 

Need help? Let’s talk = www.AmplifyOnline.info/talk