Most church leaders spend too much time on social media AND do it backwards (a fast remedy) | Gear Up 3
Here’s the first thing you need to know about social media…
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📳 Social media = should lead them TO your site and not FROM your site (i.e., never send people to Facebook or YouTube).
(If you understand this, you’re ahead of 90+% of all other thought leaders.)
Why you don't want to build your home base on social media
In Amplify we teach several reasons not to build your home base on social media (and we show you how to best use it). Here are a few reasons not to send people from your site to social media (see Amplify, pages 159f.):
❌ Reason 1, You don’t know where they’ll be sent next = social media platforms are free, and advertisers pay big money to lure people to different forms of content. This is how Facebook, YouTube, Instagram, etc. make their money.
❌ Reason 2, You— and your audience— are the commodity on social media = access to you is what’s begin sold.
❌ Reason 3, They will shut you down, throttle your posts, etc.— especially if you are religious = you won’t have access to your entire audience anyway (only 5% of your followers, on a good day, will see your posts).
❌ Reason 4, The platforms change, go away = they shut down, change algorithms, etc.
❌ Reason 5, Everyone demographic is on a different platform = meaning you will need to learn multiple platforms and communicate differently to reach everyone
For sure, use social media— but do it differently:
✅ Use a content calendar, to make it easy (free one at www.AmplifyOnline.info/365)
✅ Fill that calendar (post every day) with some content, some “call to action,” some announcement, some inspirational…
✅ Integrate your social media with ALL of your messaging— email and in-person announcements and sermons and everything else
✅ Use social media to drive people to your site
✅ Remember, email is more valuable than social media
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Gear Up course = https://www.amplifyonline.info/GU
How we can help your church = https://www.amplifyonline.info/CH
How we can help your non-profit = https://www.amplifyonline.info/501c3
Schedule a non-sales call = https://www.amplifyonline.info/talk
Blog video = Stop sending people away from your website = https://www.amplifyonline.info/blog/stop
