Turn your weekly talk into a month+ of online content | Gear Up 6

Churches are "always on," yet you can't be. You need an "off time. We teach you to distinguish between projects (things that occur once a season or once a year) AND processes (things that happen repeatedly). 

When you automate the processes-- recurring events such as visitor follow-up, staff meeting times, etc.-- you not only create mental margin, you also free your energy to focus on the things that matter the most.

This means you must distinguish between projects and processes— most church leaders never think about either one, let alone calendar them and create systems to implement them.

In the Gear Up framework we talk about several processes...

I want to review TWO of them here— as many churches make these after-thoughts, yet these can be growth engines that are easy to implement when done with a process / system.

🎙️ Your sermon / message / talk

This is simple to do— and can be cheaply outsourced if you don’t have a team to do it.

Step 1 = Deliver the message (which will be placed somewhere online after it’s done). Remember, you may or may not be a candidate for live-streaming. Don’t do it if you can’t do it well.

Step 2 = Pull 3 (approximately) 3-5 minute clips from your talk (for social media, a blog, YouTube, etc.).

Step 3 = Pull 3 (approximately) 30-60 seconds clips for Instagram and/or TikTok and/or Facebook and/or stories

Step 4 = Find a few quote cards, pictures, etc., for other social posts

(Note: setting up some of this on the front end and actually writing some of your own posts will help your message prep.)

And now... 

📈 Leverage the talk and social media to grow your online audience— and then invite people in closer.

Using a content calendar to share the above (see the module provided, “How to create a content calendar”), grow your online audience with this 4-step strategy—

🖥️ Create a website using the guidelines we’ve outlined above (avoid the 7 mistakes; align with the 7 best practices). Be sure to collect the contact info of your visitors so you can communicate with them. It’s best, recall, if you can retarget them based on what they opted-in for.

🎥 📻 Place regular content on your site— your full sermon, or pieces of it in blog form (at the bottom of each post, always have a “next best step” to a related opt-in).

📱Post the shortest clips, pictures, and other forms of content on social media— but direct people from those small clips and images back to the bigger, new content on your website (i.e., the full talk).

📫 Email everyone each week to let them know about the new content…

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Gear Up course = https://www.amplifyonline.info/GU 

How we can help your church = https://www.amplifyonline.info/CH 

How we can help your non-profit = https://www.amplifyonline.info/501c3 

Schedule a non-sales call = https://www.amplifyonline.info/talk 

More about managing your content in the Content Creation Made Simple book = https://www.amplifyonline.info/CCMS 

See the video, Transform Your Talk into 2 Months of Content, free access at https://www.amplifyonline.info/multiply