Provide a clear path from present problems to untapped potential | How to create your content framework #2 of 3

Your content— if you plan to get paid for what you know— must take people on a journey from where they are to where they want to be in some precise area of life.

(This framework “works,” regardless of what you’re teaching, by the way.)

Here’s what you need to show people…

👇

🏁 POTENTIAL = The destination, a clearly defined place you take people

⁉️ PROBLEM you solve, the thing keeping them back

🧭 PATH to move them from where they are now to that preferred location (their potential)

📌 PROGRESS POINTS along the path, so show them that they are making progress. These need to be objective in nature, so people clearly know when they have made significant movement.

💩You might also clarify the PIT(S) = stuck points that they will likely face— just so they know to expect them and move forward.

And…

*Bonus points if you— IDEALLY— have it articulated in a rough draft of a book.

⭐️

We break it down in talk 2 of this 3-part series.

Links:

📣 Tell us how we can best serve you— go to AmplifyOnline.info 

🖥️ These lessons are included in part 2, the Media, of the Amplify course. Access the entire masterclass here: www.AmplifyOnline.info/course 

📘Prefer to read about it? Grab the “Encyclopedia Brittanica” of multiplying & monetizing your message here: www.AmplifyOnline.info/BIG 

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af