8 questions to ask yourself as you build the business model

Several years ago, I stumbled upon the reason you need to “do the math” very early as you begin projecting your business revenue. This idea isn’t originally mine— at all. I just didn’t see it until a business opportunity “forced me” to take a closer look.

I learned there were EIGHT questions we needed to ask in order to make the thing work…

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1️⃣ What income goal do you want to hit?

2️⃣ What specific products / programs do you currently have that you can sell— and what is their exact price point?

3️⃣ How many do you need to sell in order to hit that income goal?

4️⃣ How many leads (read: eyeballs that see your sales page) convert and make a purchase?

5️⃣ Where do you get leads? And how can you acquire more so you can keep directing people to the offer(s) you have?

6️⃣ Which specific behaviors of yours drive those leads, such that you can increase them? (Examples: podcasting, live videos, reels, networking events, etc.)

7️⃣ What “next steps” do you have in place to continue nurturing buyers and sending them UP the value ladder, so they continue purchasing from you?

8️⃣ What entry points do you have (low ticket) that can— on auto-pilot— lead people forward to make ever-increasing purchases from you?

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In this talk we walk through the eight questions and why they matter…

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Notes & next steps

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