Why you need to launch the book & how to do it

Most writers think about creating the book, but we don’t think about “launching it” and getting it out there. But, if we want people to read it, we’ve got to let them know it’s available…

That’s the topic of the next series of videos here on the site....

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Why you must "launch" the book (or course, or whatever else you're selling)

Here’s why you should prepare for— and then execute— your launch:

📘 You live with the book for months— but others do not. Invite them into your process.

📘 People connect with people— not products. This enables them to connect with you.

📘 The process builds anticipation, just like a Hollywood release.

📘 It gives you a longer runway to connect with many people (you don’t yet know) who will actually promote your book.

📘 You can refine this process and continue relaunching the same product.

 The free book launch template-- available at www.AmplifyOnline.info/BLT -- explains, step-by-step, how to do this AND provide you with a fill-in-the-blank-with-your-dates timeline.

Start 5 months out-- yes, 5 months!

So, let’s talk about what to do, step-by-step, beginning 5 months before you launch your book, week by week, in reverse order…

-20 = Begin talking about it online, etc.

-19 = Continue sharing

-18 = Contacting podcasters, etc.

-17 = Look to week t-6 and start determining the upsells, offers

The graphic below comes from our "Advanced Offers" training, from the January 2024 module of Amplify Pro (join at www.AmplifyOnline.info/pro).

There, you'll learn that even though there's not much money in the actual book itself, you CAN grow your revenue stream by offering additional products "on the back of the book."

Let's continue with our timeline... 

-16 = Off week to catch up and work ahead

-15 = Shift your conversation online, to asking questions

-14 = Follow-up from week 18

-13 = Make contact to reviews, recommendations

-12 = Cover design and vote

-11 = endorsements, more, like week t-13…

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Continued in the next video.

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Action step = Download the worksheet linked below.

Then, enter your dates, building backwards from the week you want to go live.

Finally, calendar your assignments ASAP— and only work on the things you’ve calendared as they come up.

You can do this with little-to-no-stress by working well ahead of the big day.

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Links for this talk

Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT 

Access the BIG Amplify book referenced = https://www.amplifyonline.info/BIG 

The “Making & Marketing Your Book” on-demand course = www.AmplifyOnline.info/MMB 

Join Amplify Pro = https://www.amplifyonline.info/pro 

Let’s talk = https://www.amplifyonline.info/talk 

The writer’s framework = https://www.amplifyonline.info/WSCCC