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What to do t-minus 10 weeks up = run THROUGH the launch, not just TO it

books marketing Dec 25, 2023

In this video, we continue talking about what to do to make sure people know about your book when it goes live for sale…

(If you haven’t watched the previous installment, go here to get the “other half” of this one.)

Ten weeks out...

Here’s your timeline— counting down to your launch:

-10 = begin posting 2x per week about the book directly

Note: this fits with the strategy for growing your online audience that we discuss in other places on our website. Access the free training here to learn how to grow your online audience.

-9 = recruit your launch team… will begin meeting in week t-6

-8 = finalize book endorsers and initial website reviews

-7 = begin emailing your list 2x per week about the project

-6 = finalize the bumps and upsells— the offer

-5 = build your webpage for this book / product, if not already done

-4 = begin the “pre-launch” with blogs and podcasts, etc.

-3 = order books, shipping supplies, etc.

-2 = check your tech stack, test it

-1 = final week pre-launch, go live on social media every day

Launch week = live all week, every day

Finish = run THROUGH the launch not just TO it

Note: the launch doesn’t “end” with the launch.

There are a few things to do post-launch, as well, which we discuss. And, you should think about those activities JUST LIKE running through the goal line.

A few years ago, in college football, for several weeks in a row players DROPPED the ball before officially scoring. (It happened again this year.)

Run THROUGH the launch-- don't stop early.