Write for IMPACT as well as income (or just save your time & energy)

We ALWAYS suggest that writers, speakers, coaches, communicators (and others) START with the book…

“Don’t aspire to eventually write the book,” we say. “START with the book.”

Here’s why— once you write the book you have all the content you need for everything else you need to teach, lead, guide, speak, promote…

And by everything, we mean EVERYTHING.

At the same time, there’s not— for the most part— a lot of money to be made in books.

Unless you leverage the book to make a bigger impact, that is. With the right strategy in place, you can use the book to clarify your message, communicate it clearly, and connect to the people you’re called to serve in a more precise (and greater!) way.

We talk about HOW to begin doing all of this here…

A few things to pay attention for as you move through this video:

💰 Set your expectations— honestly— about the income books earn. Don’t over-inflate the number (and don’t under-inflate it, either). That's why-- as illustrated here-- you want to use the book to lead people somewhere, to a next best step.

👉 Use the book as a “next best step” for people— as a way to take them from a conversation and initial interest to a more thorough intro to your framework.

💥 Provide your reader with a clear “call to action” in the book— to go further with you.

Finally, we talk more about marketing the book—

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Links

📣 This module comes from the complete Amplify Course— from the one of the four sections on books = available on-demand = https://www.amplifyonline.info/course 

👉 Download your free PDF, the Book Launch Timeline— https://www.amplifyonline.info/BLT 

📗 Making & Marketing Your Book course = https://www.amplifyonline.info/MMB 

⚙️ Free “Process Over Permission” book = https://www.amplifyonline.info/process 

📱Free non-sales call / strategy session = https://www.amplifyonline.info/talk 

Other blog posts which are helpful on this topic =

👉 Making the first & last page of your book a lead generator = https://www.amplifyonline.info/blog/firstlast 

👉 How to market the book = https://www.amplifyonline.info/blog/better