A few things to do each time you publish a podcast

In the previous post I began talking about starting "without the tech" each time I do a new project. In the post, I outlined-- specifically-- how I create blog posts... 

In this post, I want to apply the same principles to  podcasts. Now that you know how I replicate the information from my NOTES into blog posts + companion emails + social media posts, this one will be easy.

The following assumes you’ve recorded and edited your talk.

Go "non-tech" first

First, I create a NOTE. 

By now you know the process (if not, go here for the overview). The NOTE contains my write-up about the podcast (commonly referred to in podcasting as “show notes”), including any links I’ll share when I post the podcast. 

I also include: 

📌 The post date

📌 The URL / shareable link so I can point people directly to the podcast on my site

📌 A few versions of the graphics which accompany each episode 

📌 Any links I’ll share with that podcast, including a call to action (CTA) directly related to the subject of the podcast (generally includes a direct link to a landing page for an opt-in)

(I also have a NOTE with the RSS, direct links to other providers, and login info.)

Continue "building out" everything you need

Second, I develop the content in the NOTE— just as we outlined for the blog post. 

This step includes copy I’ll use for my email broadcast, in addition to a write-up— or two— for social media. Sometimes, I create multiple versions at one time. It’s always easier to do this while the content is fresh in my mind. 

Here’s an updated graphic, which builds on what we developed in the previous post about blogging. Notice, I use the same process for blogs and for podcasts.