How to start from scratch in the online space, part 1 of 2

I had lunch with a friend one day and learned he was about to launch a new book.

The problem was…

📙The book wasn’t ready for publication

🖥️ He didn’t have a pay-wall on his website to collect money and deliver content to people who paid for his videos that accompany the book

⚙️His team routinely bucked against any written down system

⁉️He didn’t know where to begin

I began sketching out— on a piece of paper— what I would do if I was starting from scratch. In reality, though he had a robust ministry, none of the online processes were working.

Most of them were broken.

We ended up with 11 items on our list.

A day later I emailed them to him…

And, when others began asking for the info, I outlined it in a webinar-style presentation (link at the bottom of this post).

Here are the first five things I would do…

#1 = Website = update it + build your home base... place a clear one-liner at the top.

Note: use this link to register for a free 30-day trial with Kajabi. When you register here, be sure to let us know, so we can connect you to additional resources and training, including templates you can “plug and play.”

#2 = Opt-ins = to collect email addresses of visitors, as well as send them targeted information.

#3 = Weekly podcast.

Note: we discuss several ideas to implement the podcast, as well as how to leverage the audience your guests...

#4 = Emails = 2x per week (broadcasts).

Notice the difference between broadcasts and sequences, as well as the strategy of using an email sequence with a one-time-offer on the "thank you" / confirmation page of your opt-ins, as well as including two offers in each sequence.

#5 = Blog, repurpose some of your existing content.

(See the module on "courses" in the full, robust Amplify video course for more on how to repurpose your content.)

(Continued in the next post)

_____________

Links referenced in this talk =

The Amplify course = https://www.amplifyonline.info/course 

The BIG BOOK = https://www.amplifyonline.info/BIG

Watch this talk on video = https://www.amplifyonline.info/scratch  

Free 30-day test-drive / trial on the recommended web software, Kajabi = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af