Branding, marketing, and advertising are important parts of building your ecosystem...

Branding = what people think about when they think about you

Branding denotes the look and feel of your cont...

Your brand includes all of the pieces of all of your funnels. Some thought leaders refer to this as an ecosystem, as a real life ecosystem is comprised of interacting organisms in the same physical en...

Fall 2021, I found myself in the John Hand Club in downtown Birmingham— about 20 floors up. I was running the digital footprint for a coaching organization, and we were prepping to launch the CEO's up...