All Episodes
Episodes
The right kind of digital real estate you need | A-B-Cs of getting paid for what you know #2 of 3
Itās a little odd that the ābuilding an online bizā almost ALWAYS shifts to questions about social media and YouTube and everything EXCEPT building the one thing you actually own, a website.
In this talk we tackle āBā...
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The first step in monetizing your expertise | A-B-Cs of getting paid for what you know #1 of 3
Here are the four aspects of getting paid for what you know:
āļø A = Architect your framework
š„ļø B = Build your home base
š£ C = Communicate regularly
š°D = Deliver your core products & programs
In this talk, weāll...
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Two kinds of content āmapsā you can create + examples | How to create your content framework #3 of 3
As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that isā
šÆ Targetedā it has a goal
ā»ļø Transformativeā it creates real change in their lives, for the good
š...
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Provide a clear path from present problems to untapped potential | How to create your content framework #2 of 3
Your contentā if you plan to get paid for what you knowā must take people on a journey from where they are to where they want to be in some precise area of life.
(This framework āworks,ā regardless of what youāre...
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Donāt sell a seat on the plane, sell the destination | How to create your content framework #1 of 3
Itās super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live eventā¦
ā¦ and then get the messaging wrong.
š¤·āāļø
Many times we get SO enamored with what weāve created that we...
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All the things you need to pull off a great launch | Launching 3
The first online promo you do will be hard. But, it WILL get easier AND youāll get better at it.āØIt helps, though, if you have a list of what you needā a checklistā to work from. There are nine things you need to have...
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What to do during all three phases of your launch | Launching #2
Most online creators, book writers, coaches, and other people in the online space donāt āramp upā or āwarm upā to a new promotion. They just āthrow it out thereā and see who buys.
As a result, many launchesā no, mostā...
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How & when & why you need a content calendar first | Launching #1
If youāre going to sell anything anywhere (whether itās online or in a ābrick & mortarā) you must let people know youāre open for business. Launching (that is, promoting) your products and program is one way to do...
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The message > the medium | Lessons learned 11
Comparison CAN BE the āthief of joy,ā but it can ALSO show you whatās possible. Sometimes we see in others something we can replicate for ourselves.
A few years ago I met the Oola Guys, Dave & Troy. Some of their...
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Recurring revenue streams & repurposing content | Lessons learned 9 & 10
Years ago, a friend asked me to shoot some videos (about the compensation plan for a home-based business) for a smartphone app. I grabbed the book I wrote on the subject, carried it to the front porch of my house, and...
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Give your best stuff away | Lessons learned 7 & 8
For the next few minutes I want to talk about how to repurpose content in multiple ways to bolster your online presence, an easy strategy to share free pieces of the content to drive people back to paid products, and...
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Repurpose your message w/ the right processes in place | Lessons learned 5 & 6
All content isnāt equal (some messages matter more than others). For example, showing someone how to find & fulfill their purpose on this planet is more importantā I thinkā than showing them what needs to go on a...
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