Contact
Amplify

Amplify

Hosted by: Andy & Beth Jenkins

Weekly podcast equipping you to multiply + monetize your message using the 4-part framework: Message, Mind-Shift, Media, Methods šŸŽ™

All Episodes

Episodes

The right kind of digital real estate you need | A-B-Cs of getting paid for what you know #2 of 3

Itā€™s a little odd that the ā€œbuilding an online bizā€ almost ALWAYS shifts to questions about social media and YouTube and everything EXCEPT building the one thing you actually own, a website. In this talk we tackle ā€œBā€...
View Episode

The first step in monetizing your expertise | A-B-Cs of getting paid for what you know #1 of 3

Here are the four aspects of getting paid for what you know: āšœļø A = Architect your framework šŸ–„ļø B = Build your home base šŸ“£ C = Communicate regularly šŸ’°D = Deliver your core products & programs In this talk, weā€™ll...
View Episode

Two kinds of content ā€œmapsā€ you can create + examples | How to create your content framework #3 of 3

As opposed to simply spouting out information, you want to take people on a journey, an intentional trip that isā€” šŸŽÆ Targetedā€” it has a goal ā™»ļø Transformativeā€” it creates real change in their lives, for the good šŸ‘‰...
View Episode

Provide a clear path from present problems to untapped potential | How to create your content framework #2 of 3

Your contentā€” if you plan to get paid for what you knowā€” must take people on a journey from where they are to where they want to be in some precise area of life. (This framework ā€œworks,ā€ regardless of what youā€™re...
View Episode

Donā€™t sell a seat on the plane, sell the destination | How to create your content framework #1 of 3

Itā€™s super-easy, as a content-creator, to build a course OR write a book OR shoot a video OR launch a live eventā€¦ ā€¦ and then get the messaging wrong. šŸ¤·ā€ā™‚ļø Many times we get SO enamored with what weā€™ve created that we...
View Episode

All the things you need to pull off a great launch | Launching 3

The first online promo you do will be hard. But, it WILL get easier AND youā€™ll get better at it.ā€ØIt helps, though, if you have a list of what you needā€” a checklistā€” to work from. There are nine things you need to have...
View Episode

What to do during all three phases of your launch | Launching #2

Most online creators, book writers, coaches, and other people in the online space donā€™t ā€œramp upā€ or ā€œwarm upā€ to a new promotion. They just ā€œthrow it out thereā€ and see who buys. As a result, many launchesā€” no, mostā€”...
View Episode

How & when & why you need a content calendar first | Launching #1

If youā€™re going to sell anything anywhere (whether itā€™s online or in a ā€œbrick & mortarā€) you must let people know youā€™re open for business. Launching (that is, promoting) your products and program is one way to do...
View Episode

The message > the medium | Lessons learned 11

Comparison CAN BE the ā€œthief of joy,ā€ but it can ALSO show you whatā€™s possible. Sometimes we see in others something we can replicate for ourselves. A few years ago I met the Oola Guys, Dave & Troy. Some of their...
View Episode

Recurring revenue streams & repurposing content | Lessons learned 9 & 10

Years ago, a friend asked me to shoot some videos (about the compensation plan for a home-based business) for a smartphone app. I grabbed the book I wrote on the subject, carried it to the front porch of my house, and...
View Episode

Give your best stuff away | Lessons learned 7 & 8

For the next few minutes I want to talk about how to repurpose content in multiple ways to bolster your online presence, an easy strategy to share free pieces of the content to drive people back to paid products, and...
View Episode

Repurpose your message w/ the right processes in place | Lessons learned 5 & 6

All content isnā€™t equal (some messages matter more than others). For example, showing someone how to find & fulfill their purpose on this planet is more importantā€” I thinkā€” than showing them what needs to go on a...
View Episode