Amplify

Building a content calendar-- and planning weeks and even months in advance-- helps you unify your message across each of your communication streams. Plus, it removes the guesswork of what to say on social media, how...

Recently, I sat at the mic on the kitchen table with my friend Paul Talley… Paul and his wife, Suzi, joined us for the filming of the complete Amplify course. As we pushed through the material, Paul made a few...

It’s a bit odd that the “building online” conversation almost always shifts immediately to social media— to space you don’t own. In this talk we outline four reasons you should build where you do own (your website)...

One of the mind-shifts in Amplify is that you need to view your book NOT as the pinnacle of your creation journey, but as the beginning. In this episode we begin with 5 reasons you should begin with the book… These...

A few years ago, I sat with a pastor-friend. He wasn’t sure how to “amplify” his message. Oddly enough, ministers are some of the best content creators— they share new ideas every week, they’re in the discipline of...

Don’t let perfect be the enemy of published. But, don’t let poor-performance be a trap to not strive for professionalism, either. (We’ve seen both extremes.)   One of the best ways to begin… it to just begin. And...

Many people are waiting for someone to validate their message. Maybe that’s you. If you are, wait no longer— you have permission to share, already. For sure, you need a process… but you don’t need to wait for someone...

Most of the time your book— or course or other creation— doesn’t “turn out” exactly like you envisioned it… If you work through the process— and don’t quit— the process of aggregating the parts, assembling and...

The message you carry helps people solve a problem or step into their potential. Generally, it does both— you lead people from where they are to where they’re designed to be.  Many times, we feel that someone “beat us...

You’ve got something to say— we’ll help you say it louder. The 4-part Amplify framework begins with The Message, the unique “voice”  you have.   In this episode of the podcast, we talk about the new project… and how...