All Episodes
Episodes
Your mess is often the message (as cliché as it sounds) - w/ Paul Talley
Don’t let anyone disqualify, dump, or destroy what God has already called and set aside for His purposes— and for the help of others.
Many times, we feel that our pain points and problem areas are the very reasons we...
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Why content creators need a framework (and how to design one)
Your message solves a problem and/or leads people closer towards their potential. Most of the time, it does both.
But it needs a “bit more” than just pointing them in the correct direction of that intended...
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Three things you must do at your live event
A live event— or a series of live events— can become a great facet of your ecosystem…
Events are incredible ways to connect with new people, as well as create community and grow at even deeper levels.
But every live,...
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Step 3 | Amplify (How to Write a Book #4 of 4)
The third step in writing your book is to Amplify it, that is, to share your message with the masses. Broadcast the thoughts of your heart and let them echo forth to others.
Whether your project takes the form of a...
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Step 2 | Assemble (How to Write a Book #3 of 4)
The second step in writing a book is to— after you’ve aggregated the parts that will comprise the whole— assemble it.
And reassemble it.
And work it and rework it over and over, more and more…
The most inspired...
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Heal as You Go (How to Write a Book #2 of 4)
In this episode we take an unplanned pause in the “How to Write a Book” series and keep talking about the book-writing process…
But, we pause and discuss why you need to heal as you write…
… as well as what happens in...
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Step 1 | Aggregate (How to Write a Book #1 of 4)
The first step (of three we’ll review) is “get it out of your head” and onto paper. Or into your computer. Or a folder. Or somewhere you can see it.
It doesn't have to look pretty at this point. In fact, it probably...
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How courses & coaching are alike & different (Courses & Coaching, 2 of 2)
Courses and coaching can work together…
In fact, as we say in this episode, they’re “like peanut butter and jelly.”
A course is comprised of three components:
⭐️ #1 = Information
That is, you share facts and figures...
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Why you need to create a framework (Courses & Coaching, 1 of 2)
A lot of coaches and course creators aren’t really “coaching,” they’re just spouting out information. Coaching— and courses— are different that mere information-sharing.
In this 2-part series, we highlight how courses...
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How to architect your ecosystem (Funnels, part 2 of 2)
Building on the concepts we explored in the previous episode— about categorizing your audience as either OUT, ON, or IN your funnel— we take a closer look at what happens inside the funnel.
Remember, your funnel is...
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Are they OUT of your funnel, ON your funnel, or IN your funnel? (Funnels, part 1 of 2)
A bunch of people building-out their message online talk about “the funnel.”
But what is it, really?
In this talk we break it down, highlighting THREE ways to classify people in your audience….
🎙️
💙 Some people are...
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How to Build an Online Audience from Scratch
Growing your online audience requires time + consistency… and a plan. Without all three, you’re waiting for lightning.
However, there is a proven plan you can run. Here it is…
🖥️ 1 = Create a website with an opt-in...
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