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Amplify

Amplify

Hosted by: Andy & Beth Jenkins

Weekly podcast equipping you to multiply + monetize your message using the 4-part framework: Message, Mind-Shift, Media, Methods šŸŽ™

All Episodes

Episodes

Why you need a book launch team + what do do when you get one (Book Launch Timeline 3 of 3)

One of the most important, overlooked aspects of the launch = your launch teamā€¦ Not only will it enable you to increase your reach, but the launch team will also help you refine your message. Notably, this works TWO...
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What to do T-minus 10 weeks up until your book is available (Book Launch Timeline 2 of 3)

We continue talking about what to do to make sure people know about your book when it goes live for saleā€¦ (If you havenā€™t listened to the previous episode, go there to get the ā€œother halfā€ of this one.) Hereā€™s your...
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Why you need to launch the book & what to do 5 months outā€¦ (Book Launch Timeline 1 of 3)

Most writers think about creating the book, but we donā€™t think about ā€œlaunching itā€ and getting it out there. But, if we want people to read it, weā€™ve got to let them know itā€™s availableā€¦ Thatā€™s the topic of this...
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The workflow that enables you to raise money while focusing on the mission (Grant Writing 5 of 5)

One of the best way to view grant-writing (and see how to ā€œwinā€ even when you donā€™t get the grant) is this: ā­ļø When you write a grant proposal you have the opportunity to put the mission of your organization into the...
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When & how to apply for grants (Grant Writing 4 of 5)

After learning WHO you can apply to for a grant, as well as WHAT goes into a request, you need to tackle the HOW and WHEN questions. We outline them both in this episodeā€¦ First letā€™s talk HOWā€¦ šŸ“«#1 = Some, you send in...
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Eight (more) things that need to be in a winning grant proposal (Grant Writing 3 of 5)

In the previous episode we talk about eight OBJECTIVE items you need for every grant proposal. Here, we outline eight SUBJECTIVE items, each related to your specific request. You could also think of them like this: šŸ’™...
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Eight things you must have to file for a grant (Grant Writing 2 of 5)

Every grant you write will require these EIGHT thingsā€¦ (So, make a filing system, keep them handyā€¦ and, if you donā€™t have them, acquire them, bc you absolutely MUST have them.) #1 = 501c3 verification #2 = Form 990...
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Who the grant makers are & where to find them (Grant Writing 1 of 5)

I donā€™t know if any nonprofit leader that got in it because they wanted to spend their time raising money. They ALL got into it for the mission-- for the impact they want to make. But... The mission requires...
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Potential = What you really ā€œsellā€ā€” greater than a product or service (Infinite ROI 4 of 4)

Money is an exchange of one item of value for another. In business, itā€™s an exchange of the potential you deliver. The more clear the value proposition is, the greater the profits will likely be. šŸ‘† Thatā€™s the ā€œcore...
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Personal Background = What they really want to know about your before taking action (Infinite ROI 3 of 4)

Letā€™s start here: everyone doesnā€™t need to know your ā€œgreatest hitsā€ highlight reelā€¦ yet (in fact, they might not ever). Yet thatā€™s the stuff we all shareā€” on social media, on our webpages, on our ā€œabout usā€...
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The Premise = if you have a call the organization you lead has one, too (Infinite ROI 2 of 4)

The first core concept of the new Infinite ROI framework is thisā€¦ šŸ‘‡ An organizationā€™s purpose & profit engine should be alignedā€” especially if youā€™re the leader. If thatā€™s trueā€” and I think that it isā€” it means...
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How profit can flow in multiple directions- without limits (Infinite ROI 1 of 4)

If your business isnā€™t making moneyā€” or, at least, on the path to do soā€” itā€™s not going to have ā€œgas in the tankā€ to sustain it for the long haul. Quite simply, whatever you do, you need funding to maintain the...
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