The first online promo you do will be hard. But, it WILL get easier AND you’ll get better at it.

It helps, though, if you have a list of what you need— a checklist— to work from. There are nine thing...

Promoting your product or program is only half the job. After (and even during, if they buy), intentionally direct everyone who participated in some way.

First, onboard buyers (as well as offer ad...

During the pre-launch / pre-promo phase of your offer, warm up your list by sending related content (broadcasts) and tagging people.

(A CRM / email server like Kajabi can handle all of this. See the ...

Most online creators, book writers, coaches, and other people in the online space don’t “ramp up” or “warm up” to a new promotion. They just “throw it out there” and see who buys.

As a result, many l...

Before you promote your products online, you need to create a content calendar…

It will have ALL of this in it.

Building a content calendar-- and planning weeks and even months in advance-- helps ...

If you’re going to sell anything anywhere (whether it’s online or in a “brick & mortar”) you must let people know you’re open for business. Launching (that is, promoting) your products and program is ...