As we round out the series we first time author Chris Massie, we tackle the issue of repurposing your content.

One of the mind-shifts in Amplify is that you need to view your book NOT as the pinnacle...

In talk #2 with first-time author, Chris Massie, we jump into the mechanics of actually writing the book…

Yes, you need the MESSAGE and you need the MECHANICS.

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Chris talks about the importance ...

Chris Massie attended the live recording of the Amplify workshop when we created it a few months ago— before we went live with the Amplify site. While attending, he said, “I’m ready to write my book, ...

For the previous few posts, we’ve talked about the publishing industry— and talked about why NOW it’s never been easier than ever before to share your message with the world.

The reality is this: the...

We continue our discussion on making & marketing your own book. In the previous talk we discussed myths & misconceptions about self-publishing.

Let’s go further and talk about traditional publishing ...

For the majority of writers, self-publishing is THE BEST way to go— it enables you to maintain control of your message as you begin making an impact with your ideas.

(Plus, it’s faster than tradition...

A lot of content creators wonder…

“What book should I write? I want to get a book out there, but what will I write about…?”

Let’s decide the answer to THAT question in this quick post.

Which cam...

We ALWAYS suggest that writers, speakers, coaches, communicators (and others) START with the book…

“Don’t aspire to eventually write the book,” we say. “START with the book.”

Here’s why— once you wr...

One of the most important, overlooked aspects of the launch = your launch team…

Not only will it enable you to increase your reach, but the launch team will also help you refine your message.

Notabl...

In this video, we continue talking about what to do to make sure people know about your book when it goes live for sale…

(If you haven’t watched the previous installment, go here to get the “other ha...

Most writers think about creating the book, but we don’t think about “launching it” and getting it out there. But, if we want people to read it, we’ve got to let them know it’s available…

That’s the ...

This video comes from the Amplify training on books— but could apply to business, churches, nonprofits, courses keynotes… anything. At the core, you MUST solve a problem while ALSO stepping people clo...