In this post, we pick up where we left off in the previous…

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Why is your content SO POWERFUL (it really is), so much that you KNOW it will help people “level-up” their business, their parenting, th...

There are at least six reasons people don’t buy your “ideas” in the thought leader / information space. In this episode we walk through three, followed by three more in the next.

Here are the first t...

Most content creators and communicators think only in terms of finding new leads— first time customers. That’s a valid source of business, and we should find pathways for people to come in closer and ...

Three factors affect your capacity to grow your online business

1️⃣ SERVE

= you must consistently add value to others

2️⃣ SYSTEMS

= you need processes that continue moving people forward, autom...

Today we talk more about pricing your ideas as you “put them out there” and start getting paid for what you know (see the previous post here for the first half of this training).

After determining yo...

How much should your ideas cost the average consumer who wants to “buy” them?

It’s a loaded question. And, it calls us to ultimately settle on a price.

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Here are a few things to remember about pri...

For the previous few posts, we’ve talked about the publishing industry— and talked about why NOW it’s never been easier than ever before to share your message with the world.

The reality is this: the...

One of the most important, overlooked aspects of the launch = your launch team…

Not only will it enable you to increase your reach, but the launch team will also help you refine your message.

Notabl...

In this video, we continue talking about what to do to make sure people know about your book when it goes live for sale…

(If you haven’t watched the previous installment, go here to get the “other ha...

Most writers think about creating the book, but we don’t think about “launching it” and getting it out there. But, if we want people to read it, we’ve got to let them know it’s available…

That’s the ...

If your business isn’t making money— or, at least, on the path to do so— it’s not going to have “gas in the tank” to sustain it for the long haul. Quite simply, whatever you do, you need funding to ma...

Here's a quick, easy way to use your book as a lead generator...

Provide readers with next steps in the book— in the front and the back.  After all, once they see your name on the front cover, they p...